Ray Liu

Hi there! I’m Ray Liu, your friendly neighborhood State Farm agent. As the snow falls and the winter chill sets in, it’s the perfect time to make sure you and your family are safe, warm, and well-prepared for the season ahead.

I’m passionate about providing exceptional care to our customer, dedicating countless hours to ensure they receive the support they need. With deep roots in the local area, I've spent over a decade working in Riverton and Bluffdale, and nearly 2 decades in the surrounding areas in Utah. My commitment is to provide our community the help and support they truly need through personalized insurance and financial services. We partner with our local businesses and community to truly make an impact in Utah. I have nearly 20 years of experience in customer service and team development through leadership roles at AT&T, Verizon, and T-Mobile, so I bring some unique skills to enhance your experience. Here at Ray Liu State Farm, you don’t only get a passionate and committed agent, but we strive to have a high caliber team and culture to make your experience memorable!

I am proud to say that I am a second generation Asian American! My parents were refugees seeking a better life, and they had very little and at times even lacking shoes to walk in the snow to go to school and work. My parents taught me that with hard work, anything is achievable! Having lost my father to cancer at a young age, I experienced firsthand the critical importance of life insurance. This personal journey not only gave my family a better life, but it inspired me to become a State Farm agent, where I can help others with their needs but also help them understand the value of protecting your loved ones and preparing for retirement, empowering families and communities to secure a brighter future.

When I’m not working, you’ll find me enjoying outdoor activities, from snowboarding to hiking, and spending quality time with friends and family. I strive to create a professional yet fun and casual atmosphere in every interaction, and the greatest compliment I could receive is when a customer recognizes my team for our outstanding people skills and dedication to service. Together, let’s plan for the unexpected and build a secure future for you and your family!

Our office is kid and pet-friendly, so bring your little ones and furry friends. Give us a call or visit for a free quote, we look forward to meeting you!